Tableau - B2B Technology Marketing

Tableau, part of Salesforce, wanted to grow its presence in the insurance industry through a lead generation campaign. Working with strategy and copy, we identified four key personas within large insurance organizations: underwriters, executives, IT managers, and sales & marketing leaders. Each audience required a tailored message about how data visualization could improve their work. The campaign included a long form white paper supported by a targeted digital advertising system. Following Tableau and Salesforce’s visual language, we developed a colorful and approachable design style using illustrations, organic shapes, and brand characters, turning a complex B2B topic into an engaging visual experience.