I grew up surrounded by two cultures, two languages, and two ways of seeing the world. That's not just my background. It's my superpower as a creative.
For over 8 years I've been making campaigns that speak to multicultural audiences the right way. Not as a market segment, but as real people with real stories. My fine arts foundation keeps me honest about craft, and Miami keeps me connected to the culture I'm creating for.
I've had the chance to do this work for brands like IKEA, KFC, and Starbucks. And every time, the goal is the same. Make something that feels like it was made for you, not at you.
