Fargo - The T-Shirt to Dream

During the 2022 FIFA World Cup, Argentine fans proudly wear promotional team shirts everywhere, including to bed. Since many matches were played early in the morning, Fargo turned that habit into an opportunity. We created a t-shirt designed to be worn 24 hours a day, featuring a small device that wakes fans up with a gentle heartbeat whenever Argentina is about to play, so they can jump out of bed and start the match with a breakfast made with Fargo bread.