KFC - SAUCY

KFC has always celebrated the messy, unapologetic joy of eating chicken the right way. But we wanted to take that a step further and give "Finger Lickin' Good" a visual language of its own. The idea was simple. Sauce stains aren't something to hide. They're a badge. A signal to other KFC lovers that you're one of them. Through subtle, humorous interactions between strangers recognizing each other's stains, we created a silent social code around enjoying KFC without apology. I brought the initial concept to the table and was lucky enough to see it grow into something bigger than I imagined. Working alongside the incredibly talented creative team at Ogilvy Miami, we shaped it into a campaign that strengthened KFC's positioning around its sauces and sparked strong engagement across Latin America and the Caribbean.