IKEA - The Place To Be
June 15, 2024
In a world that celebrates being busy, IKEA invited people to embrace the opposite. As part of “The Year of Sleep,” the campaign celebrated the growing movement of JOMO, the joy of missing out, encouraging people to prioritize rest and create bedrooms that truly support their well-being. Through a TV spot and a larger-than-life 3D billboard in Times Square, the campaign positioned the bedroom as the ultimate place to be.
