CHUBB - Hola, somos CHUBB
April 17, 2023
For its new brand platform, Chubb launched a campaign built around a simple insight: people rarely think about insurance until the unexpected happens. With humor and relatability, the campaign positioned Chubb as the company that is always behind the scenes, protecting everyday decisions even when customers are not actively thinking about it. As part of the campaign rollout, I helped adapt and expand the creative across multiple channels, developing social media content and communication assets through editing, animation, and digital executions that ensured the campaign remained consistent across platforms.