Red Stripe Prints
July 18, 2018
To strengthen its position as a leading beer within the Heineken portfolio, Red Stripe launched “Stand Up For Your Stripe,” a global campaign developed by Ogilvy in Mexico and Miami. Inspired by the idea that Jamaica is a small island with an outsized impact on the world, the campaign invites people to stand up for what makes them proud. From music and sports to culture and attitude, the platform celebrates the bold energy that has made Jamaica influential far beyond its borders.
