KFC - Mega Navidad

For the holiday season, KFC and Ogilvy Miami embraced a simple truth about Christmas: not everything about the holidays is perfect. “Mega Navidad” celebrates the moments we love, like family, food, and togetherness, while humorously acknowledging the awkward and sometimes inappropriate situations that inevitably happen at every holiday gathering. Through a playful “Like / Don’t Like” social language, the campaign connected with audiences across more than 40 markets, turning the imperfect side of Christmas into something everyone could laugh about.