KFC - BIG BOX
June 05, 2019
For the Big Box campaign, KFC and Ogilvy Miami leaned into a simple human truth: even in a world where sharing is encouraged, some things are just too good to share. Built around the idea that the Big Box is a generous meal but still meant to be enjoyed individually, the campaign humorously explores the lengths people will go to avoid sharing their food. Through a series of bold and playful films, including Dance Class and Painting, the stories show how far our protagonist is willing to go just to enjoy his Big Box alone.
